Joico K-Pak Reconstructing Shampoo (300ml) gently cleanses damaged hair with its rich lather, instantly improving elasticity, strength, and shine.

Formulated with Joico's SmartRelease Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens and negates the effect of thermal styling. Keratin replaces lost proteins, Guajava Fruit Extract provides antioxidant protection, and Evening Primrose Oil hydrates and nourishes the hair with essential fatty acids. Completely cruelty-free.

Directions of use:

• Lather, rinse, and repeat if desired.

• Follow with K-PAK Reconstructing Conditioner.