Joico Joifull Volumising Shampoo (300ml) is a rich, gentle shampoo which creates a foundation for thicker, bouncier hair.It cleanses thoroughly whilst adding instant, lightweight body.

Rice protein, rich in amino acids, strengthens and thickens, whilst Silica-rich Bamboo Extract builds volume. Joico's Smartrelease Technology gradually releases healthy hair ingredients, protecting the hair from daily styling damage. Completely cruelty-free.

Directions of use:

• Apply to wet hair, work into a lather and rinse thoroughly.

• Repeat if necessary.

• For best results, follow with Joifull Volumising Conditioner.